A Beginner’s Guide to Hiring a Social Media Virtual Assistant
The Lowdown on Social Media VA’s
There are about 2.4 billion active social media users in the world today and this network is continuously expanding. This makes hiring a social media virtual assistant critical for businesses. With 2.2 billion monthly active users, Facebook dominates hands down but ignoring other platforms is not a good idea either. Compared to outbound marketing, social media has a 100% higher lead-to-close rate but only when it is used wisely. Perhaps hiring a social media VA may help.
Is Your Social Media Marketing Not Bringing In Leads/Sales?
If you nodded your head in agreement, you’re not alone.
If you are not getting the response you need from your social media campaigns, you are doing something wrong. Rather than going back to the drawing board, hiring the services of a VA is a better idea. That way you can refocus your efforts on operations that you are actually good at and save time in the bargain.
Understanding Social Media Marketing
The key to social media marketing success is understanding the audience on social networks. Think about it. You can’t ride a horse just by reading a book about it. The same is the case for social media — you have to understand how each platform works and how your organization can benefit from it. That is the best way to get organic leads which can translate to more sales.
Remember, social media is not magic. You won’t get high-quality leads and achieve sales from these leads just from being on a social network. Instead, you need to create and implement a strategy that can meet organizational and sales goals.
Having thousands of ‘likes’ on your Facebook page is not enough for generating quality leads. You need to dedicate sufficient time, energy, and money to maintain a following. An experienced virtual assistant who is proficient in managing social media platforms can help you save all three.
You have to understand that if your current social media efforts aren’t giving desired results, there is no shame in changing course. A VA can take over where you lack and steer your brand’s online presence in the right direction.
What to Look for in a Personal Virtual Assistant
‘How are my competitors doing so well on social media?’
‘Why is my business not getting any piece of the pie?’
‘What am I doing wrong?’
Have you asked yourself these questions recently? Do you have answers for them? If you don’t, then you need to realize that you need to do a lot more on social media to outperform your competitors. The first step in this direction is hiring the right social media virtual assistant.
But how do you know you are hiring someone who can contribute positively to your business’s online presence? Here are some qualities that are common among professional social media VAs:
Consistency Attracts Traffic
SEO and PPC online ads do a much better job than social media when it comes to attracting traffic, especially in the early stage of the buying cycle. However, this does not make social media any less effective. Social media can help you build your brand, engage followers, and compel them to take action. In other words, it can generate leads organically – the best way of encouraging sales.
A social media virtual assistant knows that results take time. They will consistently post valuable content and interact with your followers, leading to increased engagement on your page. It will even influence your sales. This requires consistent effort, something which you personally don’t have the time for.
Choosing The Right Social Platforms
Many business owners wish to see their business everywhere. While we admire this ambitious goal, it isn’t a realistic one. It just doesn’t make sense. You are going to fail if you’ve decided to give your 100% on every social media platform. Sooner or later, cracks will develop and you’ll fall right through them. Chances are you won’t even see them before it is too late.
A VA focuses on the platform where your defined audience/target market is most likely to be present. Once a good following has been cultivated on one platform, they will start marketing on another one. The cycle will keep going like this until you have successfully established a healthy following on all platforms. Plus, they will ensure that each platform gets equal attention for maximum engagement.
Contrary to popular belief, a social media presence does not guarantee an instant increase in revenue. Offering the best products is not enough. No one will buy them if they aren’t presented in the best light. If you bombard your audience with ads, they may scroll away, block you, or worse, report you as a spammer.
The right social media virtual assistant will use a ‘value adding’ strategy to increase engagement. This includes sharing content that target audiences can relate to. They will create and post content that adds value which, in turn, will establish and increase your brand’s online reputation.
Thank-you’s Go A Long Way
You can attract more flies with honey than with vinegar. A simple ‘thank you’ message goes a long way. A professional virtual assistant knows this. By thanking people for spreading the word about your business (and just by being polite), VAs ensure that your followers return for fresh content regularly. They know that these engagement tactics go a long way in building a rapport with your audience. It will encourage your followers to return for fresh content and keep engaging with your page. That is the best way of encouraging followers to become buyers.
A2ZVA provides social media virtual assistant services in Austin, Texas that can bring years of social media marketing experience to your project. We have the expertise and tools to create an effective strategy that can make your business stand out on social media. Our VAs are talented, college-educated professionals who can take care of critical business tasks. Our services are not just limited to social media management. We also offer website maintenance, research, blogging, and bill payments among other services.
If you would like to learn more about your services, please don’t hesitate to get in touch with us. You can reach us at 877-219-0751.